The Art of Tea Packaging: Combining Functionality with Aesthetic Appeal

lucThey say it's what's inside that counts, but this is not strictly true when it comes to tea packaging. Of course, everyone seeks out their favourite tea variety, but what draws them to choose a particular brand or style? The way it's wrapped of course. Tea packaging design plays a vital role in tea sales, as it must be functional, aesthetically pleasing, as well as ensure it locks in maximum flavour and freshness. There are many variations of tea packaging out there, and the type used differs depending on the kind of tea, its target audience and the brand identity of the company. Here we will delve deeper into why great tea packaging design is essential to make an unforgettable tea brand.

Tea Packaging Designs – Tea Bags

There are many reasons as to why companies select a certain type of packaging, and this will vary depending on the type of tea. Here are the most common options for tea bags:

• String and tag

Perhaps the tea bag that first comes to mind, the string and tag tea bag is well-loved in many homes. Typically packaged within a cardboard box or large plastic bag, this variant is popular thanks to its convenience and easy storage. Although often this packaging is resealable, these bags may not maintain their freshness as long as other options.

• Pyramid

A benefit of pyramid tea bags is that their mesh bags are generally plastic free. Often stored in pouches or tins, the pyramid bag is a favourite for some thanks to its ability for greater infusion, and therefore, stronger taste.

• Individually wrapped

Paper envelopes or foil sachets are often used for everyday tea bags, and although this requires more packaging and therefore a cost to produce, the quality of the tea remains intact, as it is protected against light, air and moisture.

• Multi-packs

Pouches or boxed tea bags of any form can be packed on a larger sale for wholesale, or other requirements where a large amount of tea is required, such as offices or commercial use. Although they may not hold their freshness, multi-packs are generally consumed at a quicker rate, so this is not as much of an issue. They are also a cost-effective option that is easy to store.

Tea Packaging Designs – Loose Leaf tea

What tea packaging designs are commonly used for loose leaf tea? Let's find out below:

• Pouches

Pouches are a popular choice of packaging for loose leaf tea, as they come with a variety of functions, including flat bottoms structures, stand up options and reusable zips to ensure their freshness. As well as being extremely versatile, pouches are easily stored and are attractive to the consumer with the ability to print any design on the flat surface.

• Side gusset bags

This packaging design calls for maximum storage as the sides expand when filled. They are easily stored upright on shelves or cupboards and have plenty of space for attractive branding.

• Quad seal bags

As the name suggests, quad seal bags are made structurally sound with their 4 panels. They are one of the most effective packaging designs for keeping tea fresh, so is a perfect choice for premium brands.

• Cartons

Carton packaging is a perfect choice for those looking to provide a premium, luxury feel. The structure is strong and there is the benefit of having all sides available for branding. You will often find cartons are reserved for high-quality loose leaf teas.

• Tins

Tins are both a charming and effective way to store loose leaf tea. This timeless design can be reused time and time again, and the air-tight lids ensure maximum protection of the leaves.

• Cylinders

Cylinders are an eye-catching choice of tea packaging, as their look is by far more quirky than other packaging styles. Their spherical design allows the designer to be creative with their branding, and they can of course be reused multiple times. Cylinders are often reserved for luxury and speciality teas.

Sustainable Tea Packaging Options

As well as maintaining their freshness and being attractive to customers, many tea packaging designers now consider their contribution to the environment, in terms of both production, wastage and recyclability. Here are the most effective ways to make tea packaging more sustainable:

• Fully recyclable packaging

Tea pouches, bags and boxes can be made using recyclable materials, to then be recycled once more when finished.

• Reusable containers

Packaging such as tins and containers can be reused with refill packs of your favourite tea, to stop reduce additional production and wastage of extra packaging.

• Compostable tea bags

Bags that are biodegradable are much more eco-conscious than once made using various plastics.

Tea Packaging Designs – Gifts

Who doesn't love a cup of tea? This is why it makes the perfect gift for a friend or loved one. But of course, the tea packaging design needs to be extra special to suit the occasion. Here are our most premium packing ideas:

• Wooden box

A reusable hamper or box of premium tea screams luxury.

• Silk pouches

Various fabrics, including silk, adds a touch of elegance to your otherwise ‘every day' beverage.

• Make it personal

Engraved tins or pouches filled with the recipient's favourite flavour of tea is a thoughtful addition.

Tea Packaging Design – An Option to Suit Everyone

It's clear that there are many tea packaging designs to suit an array of requirements. This includes functional aspects such as maintaining freshness and flavour, brand identity and ensuring it stands out on the shelf to the target consumer. There are several options to choose from to meet individual requirements, such as specific packaging for tea bags, loose leaf tea and premium brands. In recent years, a drive to make production of all kinds, including tea packing design, more environmentally friendly. This project includes the use of recyclable packaging, reusable containers and biodegradable tea bags to help towards a more sustainable, yet still stylish and appealing, planet.

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